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Passion + engagement = Reach?
This post is only partially about this graphic! It's about: Passion is a feeling and engagement is an action. I recently wrote about...
Sheryl Floyd
Jan 71 min read
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Pivot: Teacher to Marketer
I am often sheepish about admitting something… I was a high school journalism teacher. For 15 years. With a shift into sales education...
Sheryl Floyd
Jan 71 min read
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When do buzzy words stop working?
My 86-year-old dad was looking at my website the other day and asked, “What is SaaS?” When I explained it to him, he asked, “Will others...
Sheryl Floyd
Jan 71 min read
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A passionate proposal
Is passion at work a thing? I admit that the passion I have for my alma mater is over the top. Anyone who knows me knows how I feel...
Sheryl Floyd
Jan 72 min read
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Sports for the rest of us
How I'm getting started in the sports industry I’ve been digging into roles at sports and sports-adjacent companies to better understand...
Sheryl Floyd
Nov 6, 20242 min read
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What are you selling?
Your tagline should not be your website’s H1 header on the home page. What are you trying to sell? Real examples (from sports sites,...
Sheryl Floyd
Oct 11, 20241 min read
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How high, how far, how fast can sports go?
Instagram account “Sportsball” helps you see the stories behind the stats Behind athletic drama, passion, and personalities, there is...
Sheryl Floyd
Oct 11, 20243 min read
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Data for the rest of us (the non-data athletes)
Let's face it--numbers for many of us are hard. For those in sports, it is a reality and you can't hide from such metrics as engagement,...
Sheryl Floyd
Oct 3, 20241 min read
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Kickoff your Company/Sales Kickoff with these Two Strategies for 2025
Football season has kicked off, but another kickoff is around the corner. It’s already time to be focusing on your sales kickoff (SK/SKO)...
Sheryl Floyd
Oct 2, 20242 min read
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End-of-life strategy is as important as the launch strategy
When is it time to move on? Is it time to upgrade? Or is it time to rethink your roadmap? It’s never easy to say goodbye. Or is it? ...
Sheryl Floyd
Sep 30, 20242 min read
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Crafting Compelling Sports Tech Narratives for Marketing Success
The intersection of sports and technology has created a dynamic landscape for brands seeking to engage with audiences in new and...
Sheryl Floyd
Sep 29, 20242 min read
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Time to jump in, jump off, take a leap... or just fly
This is what it feels like. Taking a leap of faith and doing something completely different! Other analogies? Nothing below my feet....
Sheryl Floyd
Sep 28, 20241 min read
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