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Cue the best channels for the best communication
One of the best strategic plays comes to us courtesy of Hotwheels (yes, THAT Hotwheels). As I mentioned last week, TBOY podcast...
Sheryl Floyd
Jul 271 min read


Passion + engagement = Reach?
This post is only partially about this graphic! It's about: Passion is a feeling and engagement is an action. I recently wrote about...
Sheryl Floyd
Jan 71 min read


Pivot: Teacher to Marketer
I am often sheepish about admitting something… I was a high school journalism teacher. For 15 years. With a shift into sales education...
Sheryl Floyd
Jan 71 min read


When do buzzy words stop working?
My 86-year-old dad was looking at my website the other day and asked, “What is SaaS?” When I explained it to him, he asked, “Will others...
Sheryl Floyd
Jan 71 min read
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