Pivot: Teacher to Marketer

I am often sheepish about admitting something… I was a high school journalism teacher. For 15 years.

With a shift into sales education and technical course creation, it was a natural transition from classroom to corporate, thanks to my second master’s degree in educational media technology. (My first is a Master’s of Journalism.) 

Organization, steadiness, media and communication skills, leadership, and curriculum creation are just SOME of these transferable skills.

Sharing this is important context to my story and success in product marketing. And boy, I have not only succeeded, looking back, but I have done it all–in no particular order:

• Establishing the PMM function

• Establishing PMM processes

• Surveys, insights, research

• Customer Advisory Boards

• Sales enablement

• Sales training

• Marketing content and strategy

• Competitive analysis and insights

• Positioning and Messaging for website/brand overhauls

• Positioning and Messaging for new product launches

• Team leader

• Strategic oversight and establisher of OKRs

Do any of these seem like needs for your organization? How can I help you get off and running in 2025?