What are you selling?
Oct 11, 2024
1 min read
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Your tagline should not be your website’s H1 header on the home page.
What are you trying to sell? Real examples (from sports sites, duh!):
“Make sports happen”
“Fuel the fandom”
“Explore the power of AI-powered storytelling”
“Data-fueled. Results Driven.”
“A Smarter way to a stronger life”
It’s not bad to have your tagline on your website. But I don’t know what you are trying to solve or sell. Does your audience? These headers are also not terribly informative. Or attention-grabbing.
With sports tech as my primary focus, my research shows:
Questionable messaging and positioning
Unclear audiences
Lack of clear calls to action
But clearly, product marketing is here to stay. I’m here for a conversation.
Anyone disagree?
Oct 11, 2024
1 min read
0
4
0
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