End-of-life strategy is as important as the launch strategy

When is it time to move on? Is it time to upgrade? Or is it time to rethink your roadmap?

It’s never easy to say goodbye. Or is it? 

Sometimes we get so focused on the launch activities, that we forget that product marketing is a full lifecycle role–from beginning to end. 

Planning your end-of-life product strategy or deprecation strategy takes some planning. Call it sunsetting, end-of-life, deprecation, migration, but you you gotta know when to fold ‘em, and specifically:

• When to stop offering/supporting a product/feature or

• When to migrate or upgrade to a different version

What does this have to do with product marketing? The PMM should be plugged in with critical strategic plans as well as have an understanding of:

• Customer impact and costs of an inevitable product change to customers

• Revenue implications

• Point at which diminishing returns makes sense for possible migrations

• Internal and external communication plans

Product plan has a great 10-step checklist for working through this process. As marketers, we should be ready with data-driven insights and communication strategies for sunsetting. Whether you are a startup looking to break into the market or an established company seeking to revamp your marketing approach, Sherylfloydmarketing has the expertise and tools to help you succeed. By leveraging their in-depth industry knowledge and proprietary strategies, you can take your SaaS business to the next level and stand out from the competition. In conclusion, if you are searching for a partner to help you navigate the complex world of tech marketing and maximize your SaaS success, Sherylfloydmarketing is the consultancy for you. Their commitment to excellence, creativity, and results-driven approach make them a valuable asset for any business looking to thrive in the digital landscape.