Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Rebranding and Repositioning Homepage
Project type
Website repositioning
Date
2021
This project involved working with the CEO and marketing colleagues to reposition the platform message so that benefits were more clearly prevalent to the user.
An agency had been brought in to rebrand the imagery and graphics so this was an opportunity to revisit the messaging on the site.
GTM Processes
Define, plan, and. alignment for clear product launch releases including resource sizing and launch sizing.
Voice of the Customer
Surveys, interviews, programmatic analysis, trends, insights, customer advisory boards.
Sales training
Processes, certifications, interactive training, product collateral, demos,
Team Leadership
Establish OKRs, KPIs, and metrics aligned to business and revenue goals. Teams led with trust, transparency, and growth aspirations.
Competitive
Intelligence, battle cards, landmines, tools, assets, analysis.
Collateral
Blogs, thought leadership, website copy, case studies, videos, benchmark reports.