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Channels and Comms Definitions
Channel strategy
Deck developed to define purpose of channels, audiences, and segmented launch usage.
Excerpt of deck: channel and communication purposes for launches
GTM Processes
Define, plan, and. alignment for clear product launch releases including resource sizing and launch sizing.
Voice of the Customer
Surveys, interviews, programmatic analysis, trends, insights, customer advisory boards.
Sales training
Processes, certifications, interactive training, product collateral, demos,
Team Leadership
Establish OKRs, KPIs, and metrics aligned to business and revenue goals. Teams led with trust, transparency, and growth aspirations.
Competitive
Intelligence, battle cards, landmines, tools, assets, analysis.
Collateral
Blogs, thought leadership, website copy, case studies, videos, benchmark reports.