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Repositioning Web Copy
Positioning
Copy changes from the top of page messaging and the below the fold list were made to a carousel that highlighted customer pains and then benefits to them below for how our solution could help.
The focus on the home page was unclear without appealing to the pain of business owners. See the before and after. The first two images are not about the customer. We added the pains that our customers were feeling along with benefits of the solution.
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