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Repositioning Web Copy
Positioning
Copy changes from the top of page messaging and the below the fold list were made to a carousel that highlighted customer pains and then benefits to them below for how our solution could help.
The focus on the home page was unclear without appealing to the pain of business owners. See the before and after. The first two images are not about the customer. We added the pains that our customers were feeling along with benefits of the solution.
GTM Processes
Define, plan, and. alignment for clear product launch releases including resource sizing and launch sizing.
Voice of the Customer
Surveys, interviews, programmatic analysis, trends, insights, customer advisory boards.
Sales training
Processes, certifications, interactive training, product collateral, demos,
Team Leadership
Establish OKRs, KPIs, and metrics aligned to business and revenue goals. Teams led with trust, transparency, and growth aspirations.
Competitive
Intelligence, battle cards, landmines, tools, assets, analysis.
Collateral
Blogs, thought leadership, website copy, case studies, videos, benchmark reports.