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Repositioning Web Copy
Positioning
Copy changes from the top of page messaging and the below the fold list were made to a carousel that highlighted customer pains and then benefits to them below for how our solution could help.
Left column images don't relay the benefits. Right column images reflect the frustrations customers were looking to alleviate.
The focus on the home page was unclear without appealing to the pain of business owners. See the before and after. The first two images are not about the customer. No one knew what "The Essential Business OS" meant. We added the pains that our customers were feeling along with benefits of the solution.
Left column images are before and right column images were part of a carousel of frustrations our ICP felt with ways ScaleFactor could alleviate them.
